• уровень дохода женщин
    ANALYSIS

    GENDER PAY GAP

    As feminism dominates the minds of millennials and gender neutrality seizes generation Z, women still suffer social inequality and gender pay gap. SALARY According to the World Economic Forum women won’t achieve…

  • менструального цикла, hormonal cycle
    MICRO TRENDS

    HORMONAL CYCLE-BASED COSMETICS

    Now that talking openly about menstruation is no longer taboo, skin-care lines formulated for monthly hormonal shifts are concentrating into the $9.2 billion category. It’s long been known that our hormones effect…

  • мужская одежда, menswear
    MICRO TRENDS

    MENSWEAR CHANGES FASHION MARKET

    Menswear has historically played second fiddle to womenswear, but the industry is showing vast gains that point to cultural shifts in the way men dress and experiment with style. Menswear is forecasted…

  • мужская косметика, men's wellbeing
    MICRO TRENDS

    MEN’S WELLBEING

    As definition of masculinity revised, men are increasingly interested in investing in personal care products beyond their everyday grooming rituals. New companies are aiming to capitalize on a market that traditional brands…

  • журнал, magazine
    METHODOLOGY

    TRENDSPOTTING ON VACATION

    Vacation is a sweet word for all nations in the world. We want you enjoy the places you’ll visit, the sights you’ll see, the food you’ll try and people you’ll meet. Whether…

  • пищевые добавки
    MICRO TRENDS

    FOOD SUPPLEMENTS AND BEAUTY VITAMINS

    The story of “magic pills” is transformed to a new trend. Trying to save beauty and health for many years, the consumers pay attention to the proposals of young companies and start-ups.…