• культурные артефакты, cultural artifacts
    METHODOLOGY

    CULTURAL ARTIFACTS

    Archaeologists and art historians are most known for the study of material culture or artifacts. Tools and methods which they are used could be useful for trendspotting.  While the range of artifacts…

  • потребители, consumers
    ANALYSIS

    RUSSIAN CONSUMERS AND THE NEW ECONOMIC REALITY

    While it’s unlikely that Russia will soon return to the booming growth it once enjoyed—back when the ruble was strong and oil prices hit record highs—the economy today shows signs of stability…

  • большие данные, data
    MICRO TRENDS

    DATA-DRIVEN RETAIL

    In today’s multichannel world, retailers spend huge budgets on advertising, marketing and loyalty programmes designed to improve their customers’ experience. Yet in spite of this investment, many still struggle to deliver consistent,…

  • покупательский опыт, in-store experience
    IDEAS

    HOW TO CREATE THE BEST IN-STORE EXPERIENCE?

    The retail industry is being reinvented as customers change habits faster than ever before. It is vital to prepare now for the changes to come and to understand how to create the…

  • ритейл-дизайн, retail design
    MICRO TRENDS

    RETAIL DESIGN IN THE DIGITAL ERA

    Landlords and retailers are finally realizing that retail design and architecture can add value to a space and lure shoppers off their sofas and into stores. COSY HOME Noby Araki is a…

  • уровень дохода женщин
    ANALYSIS

    GENDER PAY GAP

    As feminism dominates the minds of millennials and gender neutrality seizes generation Z, women still suffer social inequality and gender pay gap. SALARY According to the World Economic Forum women won’t achieve…