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MICRO TRENDS

  • большие данные, data
    MICRO TRENDS

    DATA-DRIVEN RETAIL

    In today’s multichannel world, retailers spend huge budgets on advertising, marketing and loyalty programmes designed to improve their customers’ experience. Yet in spite of this investment, many still struggle to deliver consistent,…

  • ритейл-дизайн, retail design
    MICRO TRENDS

    RETAIL DESIGN IN THE DIGITAL ERA

    Landlords and retailers are finally realizing that retail design and architecture can add value to a space and lure shoppers off their sofas and into stores. COSY HOME Noby Araki is a…

  • менструального цикла, hormonal cycle
    MICRO TRENDS

    HORMONAL CYCLE-BASED COSMETICS

    Now that talking openly about menstruation is no longer taboo, skin-care lines formulated for monthly hormonal shifts are concentrating into the $9.2 billion category. It’s long been known that our hormones effect…

  • мужская одежда, menswear
    MICRO TRENDS

    MENSWEAR CHANGES FASHION MARKET

    Menswear has historically played second fiddle to womenswear, but the industry is showing vast gains that point to cultural shifts in the way men dress and experiment with style. Menswear is forecasted…

  • мужская косметика, men's wellbeing
    MICRO TRENDS

    MEN’S WELLBEING

    As definition of masculinity revised, men are increasingly interested in investing in personal care products beyond their everyday grooming rituals. New companies are aiming to capitalize on a market that traditional brands…

  • пищевые добавки
    MICRO TRENDS

    FOOD SUPPLEMENTS AND BEAUTY VITAMINS

    The story of “magic pills” is transformed to a new trend. Trying to save beauty and health for many years, the consumers pay attention to the proposals of young companies and start-ups.…