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TRENDS

  • бьюти-процедуры, beauty
    MICRO TRENDS

    BEAUTY PRESERVES MENTAL HEALTH

    The concept of beauty as medicine takes root. Research from Euromonitor is already illustrating this shift, revealing that 50% of global consumers now define beauty as ‘looking healthy’. As this relationship between…

  • цвет сезона весна-лето 2019, key color spring-summer 2019
    MICRO TRENDS

    YELLOW-KEY COLOR SPRING-SUMMER 2019

    A lot of yellow been born during the Fashion Week shows. The color appeared in fashion and make-up spring-summer 2019 collections. Pantone experts called this color Aspen gold. It will be one of the key color…

  • аксессуары весна-лето 2019, accessories
    MICRO TRENDS

    ACCESSORIES.TRENDS SPRING/SUMMER 2019

    It is not possible to undervalue the power of accessories. They reveal the character and style, inspire women for crazy ideas and new experiments. That’s why accessories under the view of many designers.  Accessories…

  • большие данные, data
    MICRO TRENDS

    DATA-DRIVEN RETAIL

    In today’s multichannel world, retailers spend huge budgets on advertising, marketing and loyalty programmes designed to improve their customers’ experience. Yet in spite of this investment, many still struggle to deliver consistent,…