Неделя моды в Лондоне, London Fashion Week


After five days of shows, London Fashion Week is over. Once considered the least important city in the quartet of fashion capitals, London Fashion Week has transformed from a fledgling week of lesser-known designers and commercial brands into a lineup of big names, promising young designers and buzzy parties. Below you can find trends from London Fashion Week which we would like to share with you.


ERDEM has grown to be synonymous with a beautiful yet powerful image of modern femininity. Exquisite fabrics and meticulous detailing are the focal point in each collection, creating a beautiful world of the delicate mixed with the bold. The label is known for its beautiful pattern making and exquisite tailoring. From bright blue and yellow graphics, to muted prints in chiffon and organza, the collection was a balance between elegance and the modern-day woman.

Неделя моды в Лондоне, London Fashion Week


After it was announced that London Fashion Week would be fur-free, it seemed fitting that a sustainable designer would kick-off the SS19 shows. Richard Malone did it.

Malone is an advocate for sustainable fashion. Sourcing the yarns for his collections from the Himalayas, he works with a community of female artisans in Tamil Nadu, Southern India, to hand- weave the fabrics and dye them naturally. Malone is strongly against the mass production involved in the fashion industry.

Неделя моды в Лондоне, London Fashion Week

Models strode to the sound of Mariah Carey while clutching bags made using recycled tarpaulin from the sides of trucks, provided by sustainable label Freitag. Econyl – a sustainable nylon fabric that can be reused and repurposed, contrasted the lightweight double-faced satin that made up the majority of the collection. The vivid spectrum of colors included from lime, blue and gold to magenta was inspired by micro-fibre cloths.


The show, titled Dr Hogg’s Fantastic Fabulon, takes the idea of clothing and transforms it into something altogether otherworldly. With large headpieces balanced precariously and tied under the chin, alongside sheer fabrics in vibrant and effervescent colors. From bodysuits covered in kaleidoscopic prints to black binbag-esque garb, entire looks fashioned from layers of tulle and sky-high headpieces, this was Pam Hogg.

Неделя моды в Лондоне, London Fashion Week

You can find New York Fashion Week SS19 trends here. To read more why it is important to all industries to have a look at Fashion week shows trends follow the link.

Photo: London Fashion Week

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