The main forces of trendspotting market are not only fashion and design trend bureau (details you can read here), but also trend agencies which analyze trends in other sectors of economy. The most famous among them are PSFK (est. 2004) and Faith Popcorn BrainReserve (est.1974) in USA, Trendwatching (est. 2002) and The Future Laboratory (est.2001) in England.
These companies use their own methodology for trends research and help their clients to create successful innovative products. On a regular base they publish trend reports, organize workshops, run presentations and forums.
Trendspotting opens great perspectives for the analysis of emerging trends and consumer behaviors. If you haven’t enough resource to organize a trends research department in your company in order to study society changes on everyday base, then it is a good idea to use the platforms of trend agencies. They have already done a great job on extraction of what is matter among information noise around us.
Photo: PSFK, THE FUTURE LABORATORY
