• большие данные, data
    MICRO TRENDS

    DATA-DRIVEN RETAIL

    In today’s multichannel world, retailers spend huge budgets on advertising, marketing and loyalty programmes designed to improve their customers’ experience. Yet in spite of this investment, many still struggle to deliver consistent,…

  • покупательский опыт, in-store experience
    IDEAS

    HOW TO CREATE THE BEST IN-STORE EXPERIENCE?

    The retail industry is being reinvented as customers change habits faster than ever before. It is vital to prepare now for the changes to come and to understand how to create the…

  • ритейл-дизайн, retail design
    MICRO TRENDS

    RETAIL DESIGN IN THE DIGITAL ERA

    Landlords and retailers are finally realizing that retail design and architecture can add value to a space and lure shoppers off their sofas and into stores. COSY HOME Noby Araki is a…

  • уровень дохода женщин
    ANALYSIS

    GENDER PAY GAP

    As feminism dominates the minds of millennials and gender neutrality seizes generation Z, women still suffer social inequality and gender pay gap. SALARY According to the World Economic Forum women won’t achieve…

  • менструального цикла, hormonal cycle
    MICRO TRENDS

    HORMONAL CYCLE-BASED COSMETICS

    Now that talking openly about menstruation is no longer taboo, skin-care lines formulated for monthly hormonal shifts are concentrating into the $9.2 billion category. It’s long been known that our hormones effect…

  • мужская одежда, menswear
    MICRO TRENDS

    MENSWEAR CHANGES FASHION MARKET

    Menswear has historically played second fiddle to womenswear, but the industry is showing vast gains that point to cultural shifts in the way men dress and experiment with style. Menswear is forecasted…